Monday, January 5, 2009

youtube: Beer Commercial Sexism

Heineken - Walk in Fridge Youtube
Innomen:

Gee, that doesn't reinforce any stereotypes. We should just start issuing uniforms to all your mindless consumer soldiers.

ludachrisj:

Wow, what is it like to have no sense of humour...?

Innomen:

I just don't think reducing men to beer swilling frat boys and women you ditsy shop-a-holics is funny. *shrugs*

"Gurls like shoes boys like beer." HUH HUH

And then there's the classism. The poor NEVER show up in beer commercials.

But I guess I'm expecting too much of a generation raised by the TV, who still daily suckle at it's glowing teat, who's picture of gender idealism is sculpted by pom poms and helmets.

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